Documentation

App Screenshots Guide

Exact specifications for every platform, tips to maximise conversions, and step-by-step integration guides for App Store Connect, Google Play, and more.

iOSiPadOSAndroidmacOSWindowswatchOS

Specifications

Screenshot Sizes

Required sizes and format rules for each platform store.

iOS (App Store)

Required Sizes

REQiPhone 6.9" (iPhone 16 Pro Max / Plus)
1320 × 2868 px
REQiPhone 6.7" (iPhone 15 Pro Max / 14 Plus)
1290 × 2796 px
iPhone 6.5" (iPhone 11 Pro Max / 12–14 Plus)
1284 × 2778 px
iPhone 5.5" (iPhone 8 Plus)
1242 × 2208 px
iPhone 4.7" (iPhone SE / 8)
750 × 1334 px

Rules & Notes

  • Required: at least one 6.9" or 6.7" screenshot
  • Smaller sizes can inherit from 6.7" if not provided
  • Max 10 screenshots per locale
  • PNG or JPEG, RGB color space
  • No alpha channel (transparency) for App Store

iPadOS (App Store)

Required Sizes

REQiPad Pro 12.9" (6th gen, M4)
2064 × 2752 px
iPad Pro 12.9" (1st–2nd gen)
2048 × 2732 px
iPad Pro 11" (4th gen)
1488 × 2266 px
iPad Pro 11" / Air 4–5 / Mini 6
1668 × 2388 px
iPad 9th gen
1620 × 2160 px

Rules & Notes

  • Required if your app supports iPad
  • 1 screenshot required per device family
  • Same format rules as iPhone
  • Landscape orientation is also valid
  • Portrait preferred for App Store listings

Android (Google Play)

Required Sizes

REQPhone
1080 × 1920 px (min)
Phone (tall)
1080 × 2340 px (19.5:9)
7-inch tablet
1080 × 1920 px
10-inch tablet
1920 × 1200 px (landscape)
Chromebook / Large screen
1920 × 1080 px

Rules & Notes

  • Minimum 2 screenshots, max 8 per device type
  • JPEG or 24-bit PNG, no alpha
  • Min 16:9 aspect ratio for phones
  • Each side min 320px, max 3840px
  • Graphic must not contain Google Play badges

macOS (Mac App Store)

Required Sizes

REQStandard (1x)
1280 × 800 px
Standard (1x) wide
1440 × 900 px
Retina (2x)
2560 × 1600 px
Retina (2x) wide
2880 × 1800 px

Rules & Notes

  • At least 1 screenshot required
  • Max 10 screenshots
  • RGB PNG, no alpha channel
  • Retina screenshots recommended for quality
  • Show actual app UI. No device frames required.

Windows (Microsoft Store)

Required Sizes

REQDesktop (HD)
1366 × 768 px
Desktop (Full HD)
1920 × 1080 px
Desktop (4K)
3840 × 2160 px
Mobile (HQ)
1080 × 1920 px

Rules & Notes

  • Min 1280 × 720 px, max 3840 × 2160 px
  • PNG, JPEG, or GIF (static)
  • Max 9 screenshots per store listing
  • First screenshot is featured image
  • Videos (MP4) supported alongside screenshots

watchOS (App Store)

Required Sizes

REQApple Watch Ultra (49mm)
410 × 502 px
Apple Watch Series 9 (45mm)
396 × 484 px
Apple Watch SE (40mm)
324 × 394 px

Rules & Notes

  • Required if your app includes a Watch extension
  • Up to 10 screenshots
  • PNG format preferred
  • Show the watch face context

Best Practices

Tips for Better Screenshots

Proven techniques to increase App Store conversion rates.

Show the Key Value Immediately

Your first screenshot is your most powerful. Show the core benefit, not a login screen or empty state. Users scan app listings in seconds.

Do

  • Feature your app's main function
  • Show populated content (real data)
  • Use bold headlines above the device

Don't

  • Start with onboarding screens
  • Show empty/placeholder states
  • Put disclaimers on screenshot 1

Write Punchy Captions

Text overlays turn screenshots into mini advertisements. Use 3–6 words of benefit-focused copy above or below the device mockup.

Do

  • Use verbs: 'Track, Organize, Ship faster'
  • Match your App Store subtitle tone
  • Keep it under 40 characters

Don't

  • Describe features, not benefits
  • Use jargon or technical terms
  • Cram multiple sentences in one screen

Create a Visual Story Arc

Design your screenshots as a sequence. Screenshot 1 hooks attention, screenshots 2–4 show depth, the final screenshot closes with social proof.

Do

  • Use a consistent color palette
  • Each screenshot answers a different question
  • End with ratings, reviews, or a CTA

Don't

  • Repeat the same layout for every shot
  • Use different fonts per screenshot
  • Ignore the flow between screens

Choose Backgrounds Strategically

Background colors communicate category and tone. Dark gradients signal premium; bright gradients signal consumer/lifestyle apps.

Do

  • Test both dark and light backgrounds
  • Use gradients with depth
  • Match background to your app icon palette

Don't

  • Use photos that distract from the UI
  • Pick colors with poor contrast for text
  • Ignore competitors' visual style

Use Accurate Device Frames

Use the latest hardware (iPhone 15/16, Pixel 8, Galaxy S24) rather than dated frames. Mismatched hardware can make an app look unmaintained.

Do

  • Match device frame to your primary audience
  • Use matching colors across screenshots
  • Keep frames proportional to the canvas

Don't

  • Mix iPhone SE and Pro Max frames
  • Use stretched or distorted frames
  • Forget to crop to screen bounds

Localize for Each Market

App Store Connect allows separate screenshots per locale. Localized screenshots for top markets (DE, JP, KR) can increase conversion by 20–40%.

Do

  • Translate captions for top markets
  • Adapt layouts for RTL languages
  • Use market-appropriate device colors

Don't

  • Use English screenshots for all locales
  • Machine-translate marketing copy
  • Ignore cultural color meanings

Integration

Integration Guides

How to upload your screenshots to each platform store.

App Store Connect (iOS / iPadOS / macOS)

  1. 1In App Store Connect, open your app → select the version → 'App Store' tab
  2. 2Scroll to 'Screenshots' under each device type (iPhone, iPad, Mac)
  3. 3Drag & drop your exported PNGs in the correct size slots
  4. 4Add optional caption text in the 'App Preview and Screenshots' section
  5. 5Required: 6.9" or 6.7" iPhone + 12.9" iPad (if iPad supported)
  6. 6Click 'Save' then submit for review

App Store Connect rejects screenshots with transparency (alpha channel). Export as PNG without alpha or as JPEG.

Google Play Console (Android)

  1. 1In Play Console, open your app → 'Store presence' → 'Main store listing'
  2. 2Scroll to 'Screenshots' and select device type (Phone, 7-inch, 10-inch)
  3. 3Upload 2–8 screenshots per device category
  4. 4First screenshot becomes the featured image in search results
  5. 5Optionally upload a feature graphic (1024 × 500 px) for the store banner
  6. 6Save draft and submit for review

Google Play uses the first screenshot as the thumbnail in search. Make sure it works standalone without surrounding context.

Microsoft Store (Windows)

  1. 1In Partner Center, open your app submission → 'Store listings' → select language
  2. 2Under 'Screenshots', upload PNG/JPEG files (1280 × 720 px minimum)
  3. 3First image is used as the featured screenshot in Store search
  4. 4Add captions (up to 200 characters) for each screenshot
  5. 5You can upload up to 9 screenshots + up to 15 video trailers
  6. 6Submit the updated listing

Windows Store screenshots render at multiple sizes. Use simple layouts that read clearly at thumbnail scale.

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